Edward R. Starrs, B.B.A., Founder &

Chief Executive Officer

Mr. Starrs has 20 years experience as an international business executive with management experience in multiple industries. Starrs has a proven record in team building, sales, marketing and distribution with full P&L responsibility as public corporate officer and as private company owner. 

Previously, Mr. Starrs has been President of Starnet Systems Inernational, Inc., a public company that was processing more than $2 billion annually in Internet transactions by the year 2000 through its StarMX transaction processing engine.  StarMX was the first Internet processing system to be certified by a Canadian chartered bank. Key to this success, Starrs created comprehensive solutions for Internet payment processing including successfully developing and implementing systems to control fraud, secure transactions and increase global distribution for e-commerce merchants.

Mr. Starrs owned and operated several successful companies including, ERS Marketing, Inc., where he produced over $20 million in contracts for his clients, and Bay Distributing, Inc. a major distributor of over 800 product categories to Fortune 500 accounts. 

Starrs has also held senior management positions with Fortune 100 companies including McCaw Communications, Inc. (AT&T), and AMF, Inc., the world’s largest sporting goods conglomerate.

R. Stephen Blandford, B.Soc., I.T.P., Secretary & Chief Technology Officer

Mr. Blandford possesses more than 15 years experience as a Senior Information Technology Professional.  With a background in Economics as well as Computer Science, Mr. Blandford is skilled at both the business case and technology adoption.  Mr. Blandford has held the CTO position at a number of successful companies in the online entertainment and gaming industries.  Blandford has extensive expertise as a senior systems analyst, project leader and development manager.

Mr. Blandford’s professional experience includes i2 Corp, MXM Media, Maxum Entertainment Group, Perspective Technologies, WinStreak and others.  Blandford has composed SRS’s relating to implementation of proprietary technology, has been the project lead on software development operations, designed LAN /WAN integration of streaming media and software, organized and managed technical staff, and has held responsibility for P&L, purchasing and deadlines.

Mr. Blandford has expertise in the design and implementation of Java streaming media solutions for multiple platforms, using Coldfusion, PHP, & SQL DBs. For more than a decade Blandford has architected systems featuring virtually every emerging technology.

James Heidinger, B.S., C.P.A., Treasurer &

Chief Finance Officer

Mr. Heidinger’s career has been highlighted by particular accomplishment in analysis, planning and systems, his background includes hands-on success in mergers/acquisitions, MIS and risk management.  Particularly effective in streamlining organizations for greater operating efficiency as well as upgrading staff productivity to better serve operating management needs.

Through seven fast-paced years with a $50 million industry leader, Mr. Heidinger has had the opportunity for significant accomplishment in virtually every area of corporate finance, auditing, financial control and operations. He has started up new operations and turned around ineffective organizations through sound planning and highly effective systems and procedures.

Mr. Heidinger has provided financial analysis and strategic planning in the role of Chief Financial Officer for ORBA Financial Management, an investment and insurance sales and marketing firm licensed in all 50 states.  With over 450 independent registered representatives and premium and investment sales of over $750 million, ORBA is the top production leader for Western Reserve Life and InterSecurities, both subsidiaries of AEGON NV, the third largest international insurance firm in the world and a major investor in ORBA Financial Management.

Previously, Mr. Heidinger was recruited to create and implement a corporate accounting system, provide financial statements, perform a systems conversion and set up a cash management system for Cucina Holdings, Inc. a $50 million food and beverage manufacturer, wholesaler and retailer.  Its branded names include Java City Coffee, Caravali Coffees and La Petite Boulangerie.